Jim Collins has published multiple international bestsellers that have sold in total more than eleven million copies worldwide, including the perennial favorite Good to Great. His new book is What to Make of a Life: Cliffs, Fog, Fire, and the Self-Knowledge Imperative. This episode is brought to you by: AG1 all-in-one nutritional supplement: DrinkAG1.com/TimCresset family office services for CEOs, founders, and entrepreneurs: CressetCapital.com/TimMomentous Fiber+ 3-in-1 formula with soluble fiber, insoluble fiber, and Solnul® resistant starch: LiveMomentous.com/TimGusto simple and easy payroll, HR, and benefits platform used by 400,000+ businesses: Gusto.com/Tim <p...