How I Built This with Guy Raz artwork

Jul 14, 2025 · 1h 28m, Episode 747

Chobani: Hamdi Ulukaya (2022)

From How I Built This with Guy Raz

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As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt business from the ground up. In 2005, Hamdi was running a small feta cheese business in upstate New York when he happened upon a piece of junk mail that would change his life: an ad for an abandoned yogurt factory...$700K, as is. He knew if he could get his hands on it, he could bring a new kind...

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