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Mar 9, 2026 · 58m, Episode 815

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

From How I Built This with Guy Raz

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Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business At 40, Beryl Stafford’s life cracked open. Her marriage ended, she hadn’t worked in years, and she had two daughters to raise. She needed income—fast. So she did the only thing that felt real: she baked. What started as 4-ingredient oat bars— hastily placed in a Boulder coffee shop—became Bobo’s, a national brand built in the Silicon Valley of natural foods. In this episode, Beryl walks us through the scrappy early days: buying ingredients...

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