
Jun 1, 2026 · 1h 28m, Episode 840
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
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In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring back home to Australia to build a business. A year in, he was still looking. But then he saw an advertisement in a surfing magazine for Australian sheepskin boots. Uggs were so widespread in Australia at the time, the name was a generic term - like flip flops - not a brand. Brian was immediately stoked: these boots were virtually unknown in Ame...
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