Advice Line with Christina Tosi of Milk Bar

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to target for her at-home crafting kits. And Christy in Washington wants to convert gifters into repeat customers for her coffee flavoring brand. Plus, Christina’s take on why Milk Bar is better served with her as Chief Experimenter rather than Chief Executive. Thank you to the founders of The Beau Collective, Cotton Clara, and Vashon Island Coffee Dust. If you’d like to...