How I Built This with Guy Raz artwork

Jul 30, 2026 · 46m, Episode 857

Advice Line with Chris Riccobono of UNTUCKit

From How I Built This with Guy Raz

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Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies looks for strategies to reach seniors and their children with his daily check-in app. And Derek from Virginia considers social media and professional partnerships to advertise his hockey equipment brand. Plus, Chris talks about launching a new athletic apparel brand while continuing to grow UNTUCKit. Thank you to the founders of Eras Shorts, Snug Safety, and Hockey Ninja for being a part of our show. <...

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