How I Built This with Guy Raz artwork

Sep 24, 2026 · 41m, Episode 873

Advice Line with Danny Meyer of Shake Shack

From How I Built This with Guy Raz

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Today’s callers: Janell from Kentucky wonders how to build a sense of hospitality into her canned bourbon cocktail brand. Jade from South Carolina considers the upsides and risks of shipping her smoked salmon directly to customers. And Bar from Colorado considers strategies for bringing his protein-packed cous cous to quick service restaurants. Plus Danny talks about the elements of a strong company culture as described in his new book, What Could Possibly Go Right? Thank you to the founders of Ponyboy Slings, Angel Oak Smokehouse, and Boostcous for be...

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